oDoc Redesign
Channel a doctor in just three taps!
Overview
oDoc connects users with doctors for video and audio consultations over the phone. Users can consult with a doctor, have their medicines delivered, and get lab tests done from the comfort of their homes.
As of January 2020, oDoc, Sri Lanka's largest telemedicine platform, has over 1000 partner GPs and specialists, including many senior consultants across 60+ specializations. oDoc has partnered with the Ministry of Health Sri Lanka, GMOA, and ICTA to include qualified government doctors on the platform, allowing users to consult government doctors for free via oDoc from anywhere. In 2021, oDoc expanded its business across Sri Lanka, India, and the Maldives.
Skills
UX Research
Product Design
Timeline
February 2021 - March 2022
Problem
In 2020, oDoc decided to revamp its doctor and patient apps for both iOS and Android in order to address existing UX and technical issues and to implement features to increase the conversion rate.
With the original apps, oDoc faced several challenges, including frequent crashes, inconsistent navigation flows, and poor user experience. The native UI components used in the original app did not meet aesthetic standards, and as more features were added, the design system became inconsistent. The complex navigation within the app made it difficult for customers to understand and use the app effectively.
Design Process
Initially, the project was planned with a single UX designer, visual designer, and a product manager in a small product team. The team started the project with a three-day design sprint involving all departments.
Research
Following the design sprints, multiple user interviews were conducted with stakeholders, including B2C and B2B users, and doctors.
Analysis
After the ideation and research sessions, an in-depth analysis was carried out within the team. Multiple card sorting sessions were done during this period to identify the best solution.
Design & Feedback
With all the gathered data, the team designed the perfect information architecture and user flow.
Subsequently, multiple design sketches were made, and a brainstorming session was conducted within the team to gather feedback on the sketches and identify areas that needed improvement.
After finalizing multiple sketches, high-fidelity prototypes were designed.
Once the high-fidelity prototypes were completed, a session was held with the technical team to analyze the technical feasibility of the proposed design.
Solution and
Results
After conducting thorough research, multiple brainstorming sessions, planning, and testing phases, we successfully delivered the finalized designs to the development team within a period of 5 months. We addressed the main UX issues identified during user research and also built the oDoc design system concurrently with developing the solution. The development was carried out in phases, with new features designed as we experienced a high volume of activations during the COVID-19 period, leading to multiple feature suggestions from both users and internal teams.